From the introduction:

”

The two-hundredth anniversary of the founding of Sands, Taylor & Wood

Company, distributor of King Arthur Flours, has given us the opportunity to pause and reflect: to take a long look at where we, as individuals and as a company, have come from, where we are today, and where we want to go. We are fortunate to have survived so long and so well. The first reason we have put together this cookbook is to acknowledge and celebrate this history.

In thinking about our company's history, particularly in the last century.

some disquieting thoughts have come to mind about our society's collective twentieth-century experience. The following quote by John Fowles sums it up rather well:

It is almost as if in the last hundred years we left our old planet and found a new one; and we are all, however brashly contemporary, however much we take modern technology for granted, still victims of a profound cultural shock.

We are beginning to realize that we have made a very clumsy landing on our new planet and that we left a number of things behind on the old one that we might have done well to bring with us.

Those things that were left behind are very much what our company is about. We are selling an ancient product in a twentieth-century world, trusting that there are enough people out there who feel, as we do, that those things which were "left behind" are worth getting reacquainted with and important enough to take with us into the next century.